Why Should You Read This Summary?
What will you learn from this summary?
Being persuasive isn’t just an art. It involves multiple strategies that you can incorporate into your day-to-day life. You can be persuasive in the way you choose your words, in the way you say it, and even in your behaviour. You’ll learn that you can use the way other people react to your advantage, but all the while being ethical.
Who will learn from this summary?
• Jobs involving sales
• People seeking employment
• Young professionals
• Managers and employees
About the Authors
Robert Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Noah Goldstein is a protégé of Cialdini. He is an assistant professor at the University of Chicago. Steve J. Martin has published several books that led him to be featured in BBC TV and Time magazine.
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