Start with why means start with the purpose. People buy a product not because of the cool features or the complicated methods to make it. The questions is what your company can do for the customers and what your product means to them. If you want to make your business sell, this book is a must-read.
Who should read this
New business owners; product developers; marketing staff; Aspiring entrepreneurs
About the author
Simon Sinek is a famous motivational speaker and author. He has been invited to speak at TEDx and UN Leaders Summit. He has written 5 books about business and organizations.
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