Why Should You Read This Summary?

Why should you read this summary?

Are you a fan of Apple and Steve Jobs? Then this is the perfect book for you. simplicity is one of the reasons why many people love Apple. In this book, you will learn the company’s core element of simplicity that you can also apply in your organization. You will also learn stories about Steve Jobs that will make you admire him more.

Who should read this summary?

•    Start-up founders
•    Advertising staff
•    Entrepreneurs
•    Team Leaders
•    Software engineers

About the Author

Ken Segall is an author of two books on simplicity. He is also an advertising creative director. He worked with Steve Jobs for 12 years from NeXT to Apple.Ken Segall is the global creative director for the “Think Different” campaign and co-writer of the “Crazy Ones” commercial. Ken also worked as creative director for Intel, Dell, and IBM.