{"id":459,"date":"2019-03-05T02:49:47","date_gmt":"2019-03-05T02:49:47","guid":{"rendered":"http:\/\/www.greatideasgreatlife.com\/?p=459"},"modified":"2019-07-02T04:14:17","modified_gmt":"2019-07-02T04:14:17","slug":"the-100-startup","status":"publish","type":"post","link":"https:\/\/www.greatideasgreatlife.com\/blog\/the-100-startup\/","title":{"rendered":"The 100$ Startup by Chris Guillebeau"},"content":{"rendered":"\n

Three important lessons you\u2019re going to learn about in this book:<\/strong><\/p>\n\n\n\n

1.Convergence:<\/strong><\/p>\n\n\n\n

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What will make our business successful ?<\/figcaption><\/figure><\/div>\n\n\n\n

This simply means<\/g> that not everything you\u2019re passionate about is interesting to others, however, see that small overlap between the two circles? That\u2019s your opportunity for a microbusiness.<\/p>\n\n\n\n

2. Skill transformation<\/strong><\/p>\n\n\n\n

You don\u2019t have to have the\nexact skill needed to start a certain business, you only have to have a related\nskill, for example, teachers are good at teaching, but also, they\u2019re good at\ncommunication, they can adapt to the circumstances easily and they also can\ncoordinate and organize a large number of people with different interests.<\/p>\n\n\n\n

So, start by simply\nrealizing that you have more than one skill, much more, so, think carefully,\nwhat skills do you have that could be transformed into another skill to help\nyou start a microbusiness built on that specific skill?<\/p>\n\n\n\n

  • The magic formula:<\/strong><\/li><\/ul>\n\n\n\n

    Using the previous two\nlessons, we can make an equation, a formula that will end in success:<\/p>\n\n\n\n

    Passion or Skill + Usefulness = Success.<\/p><\/blockquote>\n\n\n\n

    How to put happiness in\na box and sell it?<\/strong><\/p>\n\n\n\n

    Imagine going to a restaurant and ordering a salmon plate, after you made your order, the chef came to you and told you, \u201cSalmon is a little bit tricky to prepare, have you cooked it before?\u201d, and before you have the chance to respond, the chef continues, \u201cI\u2019ll go ahead and heat the oil, you go wash your hands and meet me back in the kitchen.\u201d, that sound weird, right?<\/p>\n\n\n\n

    It probably has never happened to you, what chef on earth would ask you to come prepare your food with him? After all, it\u2019s unpleasant, you pay extra for eating in a restaurant than you normally would pay if you had the same meal at your home, you\u2019re basically paying more for the service and the atmosphere.<\/p>\n\n\n\n

    Imagine going to a restaurant and ordering a salmon plate, after you made your order, the chef came to you and told you, \u201cSalmon is a little bit tricky to prepare, have you cooked it before?\u201d, and before you have the chance to respond, the chef continues, \u201cI\u2019ll go ahead and heat the oil, you go wash your hands and meet me back in the kitchen.\u201d, that sound weird, right? It probably has never happened to you, what chef on earth would ask you to come<\/g> prepare your food with him? <\/p>\n\n\n\n

    After all, it\u2019s unpleasant, you pay extra for eating in a restaurant than you normally would pay if you had the same meal at your home, you\u2019re basically paying more for the service and the atmosphere.<\/p>\n\n\n\n

    What does this have to do with managing a microbusiness? I\u2019ll tell you, most owners expect the customers to prepare their own food, they think<\/em><\/strong> that this is what customers want, they believe in the saying:-<\/p>\n\n\n\n

    \u201cGive a man a fish and he\u2019ll eat for a day, teach a man to fish and he\u2019ll eat for a lifetime.\u201d, but, the thing is, most customers don\u2019t want to learn how to fish, we want our fish served to us, it\u2019s a small treat after working a long day, so, for that, you need to give customers what they want.<\/p>\n\n\n\n

    Where do ideas of microbusinesses come from?<\/strong><\/p>\n\n\n\n

    An inefficiency in the market:<\/strong> When a certain product loses its efficiency, a new product should come right away to replace that old one, why not make that new product yours?<\/p>

    New technology:<\/strong> When smartphones first came out, the market changed, there were new jobs including app developers, so the market was hungry for people who had that skill, on the other hand, newspapers\u2019 market also bloomed, because some people didn\u2019t like the idea of completely changing everything into electronic.<\/p>

    A side project:<\/strong> You don\u2019t have to limit yourself to that one microbusiness, in fact, when you see your business going well, you should think of other side projects that could be made to bring more income.<\/p><\/blockquote>\n\n\n\n

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