{"id":455,"date":"2019-03-05T02:27:37","date_gmt":"2019-03-05T02:27:37","guid":{"rendered":"http:\/\/www.greatideasgreatlife.com\/?p=455"},"modified":"2019-07-02T04:13:40","modified_gmt":"2019-07-02T04:13:40","slug":"start-with-why","status":"publish","type":"post","link":"https:\/\/www.greatideasgreatlife.com\/blog\/start-with-why\/","title":{"rendered":"Start with WHY by Simon Sinek"},"content":{"rendered":"\n

Start with why means start with a purpose. Why does your company exist? Why do you want to be a leader? What is your purpose in life? These are all important questions. You will find out that the multi-million companies succeed because they started with a purpose. They started with why.<\/p><\/blockquote>\n\n\n\n

The subtitle of\nthis book is \u201cHow Great Leaders Inspire People to Take Action\u201d. Great leaders\ndo not only refer to politicians. It also refers to the leading companies of an\nindustry. Apple is a leading computer brand. But it also entered the mobile\nphone industry and the small electronics industry. Later, we will know why.<\/p>\n\n\n\n

\u201cInspire people\nto Take Action\u201d is what Great leaders do. Good politicians do not only make\npeople vote them. They inspire. Likewise, leading companies do not only make\npeople buy. They give inspiration. <\/p>\n\n\n\n

Great leaders\nhave followers who are loyal to them. The people are willing to sacrifice or to\ngo out of their way to follow what the leader says. That is because they are\ninspired.<\/p>\n\n\n\n

Successful\ncompanies have loyal customers. The competitors may have a new or better\nproduct. But the loyal customers do not buy at once. They are loyal to one\nbrand. How did this happen? This is because the company started with why. <\/p>\n\n\n\n

Manipulation V.S. Inspiration<\/strong><\/h2>\n\n\n\n

Motorola\nreleased its flip top model phone RAZR in 2004. Hollywood celebrities and prime\nministers bought the new product. It was a huge success. Motorola sold 50\nmillion RAZR units. <\/p>\n\n\n\n

However, within\n4 years, competitors have already copied the RAZR. They have created new phones\nwith even better features. Motorola lost the spotlight. <\/p>\n\n\n\n

The company used\nmanipulation and not inspiration. That is why it lost the customers. Motorola\nreleased a new product. It has made people buy. But it did not make people\nbecome loyal to Motorola.<\/p>\n\n\n\n

What Motorola\ndid with RAZR is just a novelty. That is just one form of manipulation. Loyalty\nrequires a higher cause. To inspire people is not that easy.<\/p>\n\n\n\n

When you\nmanipulate people, you just make them follow for a short time. You will make\nthem take action but you will not have their loyalty. That is not what great\nleaders do. <\/p>\n\n\n\n

What are the\nforms of manipulation? They are fear, peer pressure, aspirations, price,\npromotion and novelty. To gain votes, a politician may create fear. He may use\npeer pressure, give money or make promises. To increase sales, companies drop\nprices. They give promos and incentives or release new products. But these are\nnot examples of good leadership. <\/p>\n\n\n\n

Manipulations only make companies and organizations weaker. They make people follow but only for a short period of time. Manipulations cost a lot of money but they are not effective. <\/p><\/blockquote>\n\n\n\n

RAZR is not an\ninnovation. And so, Motorola was not able to inspire people. The fax machine,\nthe microwave oven, the light bulb and iTunes are all innovations. They are\nproducts which changed a whole industry. Even more so, they have changed the\nsociety. <\/p>\n\n\n\n

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